It’s not the dollar amount per se; it’s the amount of expected return.
It’s not about selling cheap, low-ticket items but about remembering that buyers always want more than they’re willing to give.
You have to show them very clearly the value of what you’re offering. It’s the classic distinction between features and benefits. Features are things that a product can do, but benefits are what those features can do for the buyer. You need to focus on the benefit to the buyer by showing exactly what the buyer will be able to get by purchasing your product.
Today’s Internet shoppers are savvy and skeptical. They’ve seen all kinds of gimmicks and scams and may have lost money in the past. With such a high level of skepticism, Internet buyers today must understand clearly what the product can do for them before they are willing to pull out their credit card.
Focus on the benefit to the buyer by showing exactly what the buyer will be able to get by purchasing your product.
8
Heavy Duty Online Selling
There must be a reasonable match between the values the product is offering and the price that customers are being asked to pay. If there’s too much of a discrepancy between the two, buyers will be suspicious. They’ll think either that you’re trying to scam them if the price is too high, or that there must be a trick if the price is too low. You can’t really blame them, because there are many Internet marketers who are employing all kinds of unethical strategies just to get the buyer to click on the Buy Now button.