But I would like to say about the following. If you have no idea why you need some presence in the mass media, do not start getting in touch with a PR specialist. It is useless. You have to be ready for PR yourselves. Otherwise, you will not be assured finally, only in case you will make up your mind to try something simple.
So, we have some businesses that have been promoted without PR: web firms, online games, video bloggers – all their basis and first money were got without mass media’s taking part. That’s why if you think that you “will be on TV all the time” in order to be like Alla Pugacheva, you make a mistake.
In short. I cannot get to the main point. Before trying PR and explosive PR in particular, work carefully through all the canals of the promotion: direct, SEO and the context advertising, distribution, social networks and so on. And when all these will be for you ineffective, the conversion will fall and you will feel something else (suddenly you will be pressed by somebody) or you will lose your interest towards your business, turn on the PR machine then!
If you do not need PR, it is very easy to define: if you do not have a site, you need any PR in 99 from 100 cases.
If you do not need explosive PR, I will send you to the familiar classic PR specialists.
When do the really explosive PR start?
In order to try the real power of PR, you can just send the press-release at a funny occasion. If it goes, you will get 10—20 publications, if it does not go, you will get 2—5. But at least in your region you will be written about. It will be free, remark it. The journalists need not be paid, you need to pay only the PR specialists.
In any case everything will be O.K., you will save your money where you could pay a lot. And what it is a funny occasion I will tell you later.
But the really explosive PR starts when you get to the top of news of the local “Yandex”. In the region, it is easier to do than in Moscow. Our stock was written about by the top of “Yandex” in 1—3 hours after starting. For this purpose, 5—10 portals (at weekends 2—3) have to publish your release. In Moscow, you need from 50 mass media.
If you get to the top of “Yandex” news, be considered that it is the very juice of explosive PR. Only after that you will be able to understand whether you need it or not.
I warn you, be careful. Not a generation of people depends on the “needle of popularity”. And it is not important if it is effective or not – a man with a brand become media dependent in the news at any cost! Well, it is better for me, like for the PR specialist – I have more clients. But you, hold on there!
Before you read the book, it will not be unnecessary to remind you that you have to be well-informed in PR. For this purpose, I recommend reading the following books and watching these films recommended. This is a photo of the reverse side of my business card:
Explosive PR actions
– Fake with confirmation
– Newsjacking-oglaska-pr.ru
– Mini-drama
– A virus video
– A street performance
– A media virus
– The stream of events in your profit
Top 15 books about explosive PR and not only
1. Alexander Mitta “The cinema between the hell and the paradise”
2. Oleg Matveichev “Ears wags by the donkey. Sum of political technologies”
3. Viktor Pelevin “S.N.U.F.F.” and “The pineapple water for a beautiful woman”
4. Jack Trout, Al Ries “The marketing wars”
5. John Fouls “The Magi”
6. Umberto Eco “Baudolino”
7. Sergey Fayer “The methods of strategies and tactics of the pre-election struggle”
8. Tonino Benaquista “The saga”
9. Larry Banchart “The American Character”
10. Evgeniy Gilbo “The post-industrial conversion and the world war”
11. Douglas Rushkoff “Media virus”
12. Cristopher Buckley “The green men”
13. Roman Maslennikov “The promotion of the super firm”
14. “99 laws of explosive PR”
15. “99 short reviews of the books about PR”
Look through more at the site kremlin-pr.ru
Reviews
Hello to those of you who love free things! Roman Maslennikov has a unique present for those who want to work with PR; now you can sit quietly, do nothing, and still make tons of money. You do not need to think about or create PR-actions, or worry about how to make these actions reality. You can take Maslennikov’s book, find your section, choose the appropriate action, and do it. Maslennikov kills the market for PR specialists.
The book is best for those who have a small business and cannot afford to hire a PR specialist. It’s also great for those who have no money for the advertisement company but who need new clients. Either way, you can promote your business all the same.
Another example is when you have millions of projects. You had better not risk hiring experienced PR specialists. Journalists are predatory crocodiles, and they can eat you before you understand something is wrong.
You can realize the same action differently. If the project is small, the journalists will be loyal towards you in case of mistakes, but if it is large, they will provide you with a bad image, which will be difficult to reform. In this way, Maslennikov’s book puts you in another reality – the reality of explosive PR, which changes your brain. Your life will no longer be the same.
Anton Vujma, a famous PR specialist, and author of the book Lobbying: How to get necessary decisions from the power
You have created a new genre on the old theme “How to become healthy, wealthy, and happy”. For this genre, I would create a new genre of reviews/previews. I am not ready! As my conservative ideas about how to attract creative action with a low budget in 2017, the First Channel gives an answer: In no way! I will not disappoint you. Good luck!
Alexander N. Chumikov, Author of 35 books about PR and advertisement
Explosive PR is like the best Russian foul language… You need it, when the other traditional ways of assurance are exhausted!
Hillary did not understand, or find a way to send Trump to the hell, but she could do it if she had Roman Maslennikov on the top of her presidential PR company. Now she is resting, and Trump and Maslennikov are working, and both of them are quite successful. Their influence on the mass auditorium is as effective as the explosion of the meteorite in the sky over Chelyabinsk: such things are not forgotten! To put all the techniques of explosive PR in one book is like putting the inter-continental complex “Satan” on battle duty. This book could have power over all!
Igor Pylaev,
author of the bestsellers “The manager of the Mafia, or PR without lying” and “The manager of the Mafia, or the Art of the corporative wars”
Roman, good afternoon! I have looked through some pages of your book. You are a very talented author. After just a few minutes, I noticed some hooks, good text, and deep dive to the senses. While turning pages, my desire to read the book grew. I wish you good luck and I do not doubt you have it beside you.
Anatoly Gin
vice-president of the International public association of the professional teachers, designers and users of the theory of the solution of the inventive tasks (TSIT) about the questions of education,
founder and science leader of the International laboratory for education technologies “Education for New Era”, a director of the project Creatime
The provocation, hooligan, interesting book. To think that PR leads to the provocation actionism is stupid. But to ignore it is more stupid.
Igor Pisarskey
chairman of the trustee council of the national prize “The Silver Archer”
Of course, I agreed when Roman asked me to write the review on his new book. I thought it would be enough to look through the book, but it involved me in attentive reading at once. Roman combined things that are difficult to combine: this book is not only methodology with a lot of useful repetitions and detailed analysis, but also a large, interesting story.