Explosive PR
Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses
Igor Szucs
Roman Maslennikov
© Igor Szucs, 2017
© Roman Maslennikov, 2017
ISBN 978-5-4490-1255-5
Created with Ridero smart publishing system
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Content
Preface to the second part of the book
The news is really terrible nowadays. You can’t watch it without rising of your hair. EM, RTA,
Some unnecessary points of view, which will be disproved then. You want to “see” it as they say. I can’t do it, so I have to change the picture on the screen so as I like.
It may go from the childish hobby of computer games. They say that the best PR specialists are those who played “Prince” in the childhood, played GTA, shot, built strategies, generally speaking, spent much time behind the computer. Since that time, they have had a habit to change themselves a picture on the screen. From the side, it looks the same: the man puts pressure on keys and, as a result, something happens on the screen. Only nowadays, we play with the brain, creating something in the creative group and then we watch the news – whether Mass Media uses our fantasy. “Our fantasy becomes our reality”, – said they in the report about PR specialists on the “Fifth channel”, which I demonstrate like my promotional trailer.
In this book, I will teach you how to put influence on the news. I may end the theme with it. And I may open it again in the mass format.
We have a point of view that when the juggler explains his tricks, his show becomes uninteresting.
But we have another point of view as well. When you say your ways, you set a new level for you and have a strong desire to be better all the time. Let they defeat you, but you will have to create something new and more effective. As a result, it is progress for both.
As Oleg Matveichev says, in order the idea takes hold of the world, you must refuse its authorship.
And saying all this, I only follow my first profession – journalist. If you know, tell! In such a way during students’ time I wrote a lot of reports: about correspondence with the help of teen’s magazines, about the work of music producer, and working a PR specialist in the team of the translation company about building of the firm from the beginning, and being a leader of the PR agency of the classical PR I also wrote a small brochure. Now I am writing a book about explosive PR, about the way I have earned since 2012. The very this year we made our brand event “RTA of 5 limousines on Kutuzovsky Prospect”.
Without exaggeration, I consider it is the best and super useful book of all my more than 100 works. That’s why what is going later – PR or something else – you will know the first.
Who is this part of the book for? Welcome, adventurers!
– For those who want to do their business very interesting.
– For innovators. In business, in marketing.
– For adventurers. In the good meaning of the word.
– For those who need to start from the very beginning and extremely quickly.
— For PR specialists, who want to understand what they actually do. And to do it at last. And to get more pleasure and more money.
Yes. Explosive PR brings pleasure and money. But money attracting customers are secondary in my point of view. We have already said that to change the rules in the market is more interesting than to sell a hundred of coaches of gravel.
Sometimes I think that explosive PR need to be sold and shown not as “services of public relations” or “ensuring of fast filling of media with free publications about you”. And for example, as an object of the artistic value. As a picture, as a film. In general, and media viruses are shot as the films: big-budget, missed deadlines, tedious waiting, as it will go and how the audience will except. Well, the applause at the end, of course.
How to make a loud PR action and not to die
The best PR is like death, nevertheless. There is something mystical in this action. It is wonderful but news about the death of the other man load with energy. And it is neither gloating delight, nor Solzhenitsyn’s “you die today, and I will die tomorrow”. The death of not a close man is a quiet spiritual holiday, which many people are shy to express. And in vain, in some countries it is openly celebrated, for example in India. In general, some deep subconscious unexpressed feeling, at least for main. And the star, who is it? It is a clever master of thoughts and an adroit showman-manipulator, who gives what everybody waits for him.
Show business knows that the best PR for the performer is his death. “Everything is PR, except the obituary”, said the performers of the old school. “Well, the obituary is also a good information cause”, said the performers today.
Adriano Celentano has died for 7 times in order to raise the sale of his disks. When the performer Robin Williams died, the sale of the singer Robbie Williams raised.
We have known by some people striking fact: in some restaurants, the tables were ordered for two following months after the murders happened there. And it made the cash-desk full, “the last café where the killed had a snack”. I say about Boris Nemtsov and “Bosco café”. The sale raised even in the places, which were on the same street where the murder of Grandad Hasan happened.
When I say these examples in the master classes, then the listeners have a silent question: “Well, do we have to die then in order to promote our business?”
Of course, you don’t! At least, physically. And what for? It is not logically. The death can and must be imitated. As in direct, so as in indirect meaning.
That’s why I named my book “How to make a loud PR action and not to die?”. You will grow thin; of course, you will drop a couple of kilos. And you have not to die, the homeland need you to be healthy and rich!
So, from this part of the book you will know:
— How to create the ideas.
— How to spread information.
— How to mention a brand in the order it will not be cut. It also concerns new counters, about which I have not said anywhere before.
Only PR does not make you full
– You come in time.
– Is it something serious, doctor?
– In a couple of days, you will recover yourselves.
Sometimes when you are interested only in PR technologies, ruling so to say over the world, you begin to forget simple things. Those are many businesses do not need PR entirely. You can succeed excellently without getting to the mass media. We have even the expression: “money likes quietness”. And we have an anecdote: the book “How to become rich and famous” is sold for 100 rubles, “How to become rich and unknown” for 1 million rubles. However, we have spheres where we cannot be without publicity. Those companies on IPO are called public not in vain.