But there is a second way it is more effective. Personally, I like him more. When you focus not on the consumer you focus on yourself. And make yourself that person, that woman or man that you always wanted to become. And when you do this, the public will come to you.
Force of attraction.
We can say this: every strong thing or fact attracts us. This is a very serious topic. This is the law of physics weaker objects are attracted to strong objects with a strong energy field. If you are a strong woman or man, if youre just who you are, the audience will be attracted to you by itself. And this audience will be loyal to you, will remain with you for many years. Unlike the first method, where the audience stays with you until someone younger, more handsome or more accurately satisfying their momentary needs, appears. And the immediate need of people is, as a rule, banal entertainment. And of course you need to work to implement the second method. And of course, many people will say: «Oh nooo, work! I dont want to hear I need to work again,» but I will remind you that you are reading this book in order to change something. And you really need to do it!
You need to change a lot, because you lived your whole life and were 100% unsatisfied with yourself, you were not happy! And you constantly thought that you will have at least a happy future but it still didnt come You saw bloggers on Instagram, on Youtube who live the life of your dreams. And you understood that you also want this. And the moment came when you clearly understood that you did not want to exist in the same scenery.
I can tell you as a blogger that nobody shows you a huge internal and external work. The wrong side is hidden from prying eyes. They simply show you the result, and its not a fact that there is such a result.
But the day will come, and it will be very soon, when you will show people the result. And the scale is not important here: a district, a city, a region or the whole world the methods of reaching an audience are the same.
And only the coverage of the target audience is changing. I always say we live in blessed times! We can at the touch of a button share our thoughts with hundreds, with thousands, even millions of people. There never was such a moment in history! Artists and poets died in obscurity because they didnt have an opportunity to share You have! And even in such paradise circumstances people complain that its unreal for them to get popularity!
You just need to press one button so get ready to press this button.
Someone post reviews to receive gifts from sponsors, and someone posts for the entertainment of the public. But if we want to keep the audience for many years, if we really want to work with the audience deeply, then before posting each of our posts we ask ourselves mentally: «I said what I wanted? I want to say it today? And they need it today?»
We are the leaders. We calculate all the little things that bloggers do not calculate. There are leaders, and there are bloggers. And I think everyone here wants to be a leader. For example, Sunday evening is it really time for typical bloggers to talk about philosophical things, or vice versa to make a note of entertainment. But I emphasized and will emphasize that if you are a sustainable energy field, your sustainable brand, you can post anytime and anything. The audience is loyal to you, it takes everything from you. Personally, I post articles without regard to the day of the week, calendar holidays and other nuances. And my audience always vividly takes and absorbs my knowledge.
You can see from my Instagram that sometimes I do 34 posting a day, when I have free time. And sometimes I have a period of silence, unforgivable for blogger for 56 days. I have a very dynamic life, and I would like to be more visible on Instagram, but not always I have the opportunity. And then my charisma comes into game. I dont care about constantly changing Instagram algorithms. They wont lower me in the stream for my audience. Instagram does not affect my attitude to my audience. They will find me on Youtube, on Facebook, on Twitter If they want to see me, they will see me. And I would like you to come to this. I ask you to remember that there is no place for two things in a personal brand: this is deception and blind copying. People very subtly feel at the level of intuition your discrepancy with what you want to show them.
Readers ask:
Maybe I should come up with new terms and words for my articles?
This is a great question! During the writing course my students created new words. But you dont have to do it, you really do not need this technology, frankly speaking. Just use your own words, original words. So that your texts are as different as possible from what people see every day on Instagram.
Is it necessary to clean old posts on Instagram? Now I am disappointed in them.
I do not recommend cleaning old posts people like to see your growth, your dynamics. People themselves want to grow, and they like to watch you come to success. It can inspire your audience.
I do not have a personal brand. I do not want to create it.
The fact is that you already have a personal brand, regardless of whether you want it or not. This is good news for someone, bad for someone. Just know this you already have an image and a personal brand. And it depends only on you whether you leave everything as it is or take matters into your own hands. People see you every day so make sure that they see the leader in front of them!
Its easy for you to say you have a lot of subscribers. I would have at least 1000
Do you know Kevin Kelly? He said that you can conquer the world if you have only 1000 real fans. Its so easy to get 1000 subscribers. I gained a lot of subscribers in one simple way. I went to the pages of popular bloggers and leave them comments. I didnt leave spammy comments like «Wow! Cool! Cool! Awesome dress!» I left thoughtful reviews because it is easy. In each post each blogger asks a question to his audience. And is waiting for an answer. I wrote detailed competent answers so that people would become incredibly curious who is this? Who is she? And they went to my profile and stayed with me.
Is it important to develop accounts in other social networks?
Ill tell you: Instagram replaces everything. This social network is doing everything to overshadow all others. Every month or quarter, Instagram adds new features a few months ago I told you: «Remember my word, Instagram will copy the cool features of Tik Tok to overshadow it!» And today you see everything with your own eyes. My next prediction Instagram will make its payment system!
CHAPTER 4. How to explain it all to your family
The leaders most difficult step is erasing the memory of your failures from your family members.
I would like to talk with you about what I identified in the process of working with hundreds of students of my «The Royal Charisma» program -important limitations and beliefs that prevent you from becoming leaders.
Fear.
Many of you are afraid to be leaders. The deepest fear lives in you, and it goes back to childhood. That a leader is a bad mother, a bad wife or bad husband. That if you are a leader, you will be convicted. They will convict your motherhood, your attitude to the child, that the husband will leave without receiving attention, and even your loved ones will turn away. This is a very strong and very common belief.