You still are a superhero!
People associate themselves with the hero of the post, with the hero of the movie, with the hero of your YouTube video and so on. Fix these moments in your mind, for this understanding to be built into you strongly, and you will no longer need to think about how to apply all this. This will be applied automatically in your posts from this very moment. Because the subconscious mind generally accepts all the information that comes. And even if it seems to you that you accidentally missed a thought, in fact your subconscious mind reads everything. Our consciousness, this external mind, with its rigid framework, asks for some narrow patterns. But subconscious knows and gets everything.
What else can we use when we lead people? What else can you bet on? On well-being. This is one of the basic human needs. We always care about who we are, how we look, what others think of us. A person suffers from comparison, but comparison is comforting people too. When a person communicates with you, in the process of communication he makes up for something that does not exist in his life something that has not yet arrived.
What other needs do we have? Naturally, the need for knowledge. Why do you always come to my broadcasts with such pleasure, listen to my podcasts and DAOtations, read my books? You get knowledge from me. And we are born inquisitive, we love knowledge. And from the first days to the last days, we are interested in the world. We are interested in problems. We are looking for answers to questions. And if you communicate with people and keep an appeal according to this desire then you fill in some kind of gaps in people, some kind of «lack of knowledge», this will give people the opportunity to look into something unknown through you.
What else can we appeal to? Of course, to the spiritual. It has always been difficult for a person to determine this desire, but nowadays people revealed their spirituality. Over the past several years, people have very easily perceived conversations about spirituality, people admitted that there is something above vanity, some kind of superstructure. It is a need in people to join in something that cannot be felt. And when you talk to people about these topics, people intuitively understand you.
What else can you always talk openly with people? About self-awareness. By appealing to the desire to become aware of yourself, you can inspire a large audience. Why? Because the moment of self-awareness is very abstract, and for each person it is extremely individual.
Self-awareness is the search for ones place in life. Whatever you do to solve a persons problems it will always be good for him. This is a topic where we cannot do harm. Because a persons subconscious mind will ignore knowledge harmful to him. I am sure you did not expected to read such kind of things in Instagram book but during all my trainings I speak much wider than the declared program. I believe that I can talk with you much deeper. You see this depth in all of my books, in all of my articles. And since we are talking about articles, then
Charismatic texts.
How to create texts that people will fall in love with? Really charismatic texts that allow you to be a leader through your blogging?
As a writer, as a person who studies the writing and texts so deeply that even has her own unique authors teaching method, I always wonder when I see articles on the Internet: «How to write a good text», «How to write an article», «How to write a book». I think that beginning authors, teenagers and people who want to write a book are brutally deceived by those articles. Texts should not be like someone elses template. I dont believe in copywriting, especially in Instacopywriting. I always ask the students of my writing course do not depreciate my knowledge, my many years of experience, do not take any parallel courses on copywriting when you come to study with me. Can you imagine what kind of audience will come to you when you use banal methods used by literally everyone on Internet? You will compete with thousands of bloggers and become one of that army. No face. No individuality
In fact, the topic of copywriting was outdated at the dawn of its birth. And now they are introducing neurocopywriting, Instacopyrating it is all rubbish, a dead topic by definition. What is neurocopywriting? It is a text that supposedly affects the brain. But! Any text written by a good author affects the brain. Remember the most favorite fairy tales from childhood, Harry Potter story may be You lived the whole life with the heroes of your favorite books! This was long before the advent of any copywriting.
Why did I give you this little prologue? Up to 5,000 subscribers, classic methods like copywriting, content plan, Instagram templates really work. But if we create something new, fundamentally our own we need to be authentic. We need to write from our soul. In general, the ability to write is inherent in a person, as I believe, by nature, by birth. Just as we can all speak comfortably, we can express our thoughts in written form. When we speak we dont think about how we do it. But when it comes to writing, stupor arises. But you can talk, so you can write. What difference does it make to convey words?
Before you start writing, you need to ask yourself the right questions. You do not need to check each of your texts. This information will simply be embedded in you, and everything will be better for you than yesterday, better than before reading it. Suppose you wrote a post, and before you post it, ask yourself a series of questions. I recommend you ask them to probe your text, analyze it.
Do you like your text?
Would you recommend this text to friends and colleagues?
Does this text look easy, gentle and airy like a feather?
Here, according to my observations, people are divided into 2 categories: some love their texts (Its me!). I am ready to repost them all and share. The second category says: «I will never show my texts to anyone.» And then I ask: «How can you not show this to anyone if you show everyone on Instagram?» They reply: «I have no friends here, I have other people here.» You see? Other people! They dont even consider their followers to be their friends, their audience, their team!
Can your text affect people?
Will your text change anything in their life?
Im not talking about global changes now, its difficult, probably, to change the life of people radically with one post. Im talking about momentary changes. About mood changes. A man in a sad state read your text and smiled, his soul somehow brightened. It is momentary change that the subconscious vividly tracks. A person will not understand why his mood changed, but he will fall in love with your blog with his subconscious. And that explains why we all love humorous films. We smile and do not connect it with the film, we connected the genre laughter. We are then attracted to this. And the cleaner, the more informative, the more mildly humorous our blog is, the easier it is for us to motivate our audience, to lead it along, to be a leader for the audience.
I urge you to monitor your posts whether this is a leadership post or not. And that is important. For example, I know very clearly what I want people to carry, and I monitor my posts whether they really convey my idea or not.
You can still ask yourself does your post bring something new to the reader? Will the reader learn something new from your post, from your material? And of course, the key here is honesty. I know many people lead their Instagram using content plan. They have beautiful but totally lifeless blogs. There is no life in posts from the content plan. There is no energy. They are old and seem to even smell of musty. For example, one hour on Sunday or Monday morning a person creates posts for a week. A series of posts and freedom for the whole week. But there is a very important point that these people do not think about.