Adriano Celentano has died for 7 times in order to raise the sale of his disks. When the performer Robin Williams died, the sale of the singer Robbie Williams raised.
We have known by some people striking fact: in some restaurants, the tables were ordered for two following months after the murders happened there. And it made the cash-desk full, the last café where the killed had a snack. I say about Boris Nemtsov and Bosco café. The sale raised even in the places, which were on the same street where the murder of Grandad Hasan happened.
When I say these examples in the master classes, then the listeners have a silent question: Well, do we have to die then in order to promote our business?
Of course, you dont! At least, physically. And what for? It is not logically. The death can and must be imitated. As in direct, so as in indirect meaning.
Thats why I named my book How to make a loud PR action and not to die?. You will grow thin; of course, you will drop a couple of kilos. And you have not to die, the homeland need you to be healthy and rich!
So, from this part of the book you will know:
How to create the ideas.
How to spread information.
How to mention a brand in the order it will not be cut. It also concerns new counters, about which I have not said anywhere before.
Only PR does not make you full
You come in time.
Is it something serious, doctor?
In a couple of days, you will recover yourselves.
Sometimes when you are interested only in PR technologies, ruling so to say over the world, you begin to forget simple things. Those are many businesses do not need PR entirely. You can succeed excellently without getting to the mass media. We have even the expression: money likes quietness. And we have an anecdote: the book How to become rich and famous is sold for 100 rubles, How to become rich and unknown for 1 million rubles. However, we have spheres where we cannot be without publicity. Those companies on IPO are called public not in vain.
But I would like to say about the following. If you have no idea why you need some presence in the mass media, do not start getting in touch with a PR specialist. It is useless. You have to be ready for PR yourselves. Otherwise, you will not be assured finally, only in case you will make up your mind to try something simple.
So, we have some businesses that have been promoted without PR: web firms, online games, video bloggers all their basis and first money were got without mass medias taking part. Thats why if you think that you will be on TV all the time in order to be like Alla Pugacheva, you make a mistake.
In short. I cannot get to the main point. Before trying PR and explosive PR in particular, work carefully through all the canals of the promotion: direct, SEO and the context advertising, distribution, social networks and so on. And when all these will be for you ineffective, the conversion will fall and you will feel something else (suddenly you will be pressed by somebody) or you will lose your interest towards your business, turn on the PR machine then!
If you do not need PR, it is very easy to define: if you do not have a site, you need any PR in 99 from 100 cases.
If you do not need explosive PR, I will send you to the familiar classic PR specialists.
When do the really explosive PR start?
In order to try the real power of PR, you can just send the press-release at a funny occasion. If it goes, you will get 1020 publications, if it does not go, you will get 25. But at least in your region you will be written about. It will be free, remark it. The journalists need not be paid, you need to pay only the PR specialists.
In any case everything will be O.K., you will save your money where you could pay a lot. And what it is a funny occasion I will tell you later.
But the really explosive PR starts when you get to the top of news of the local Yandex. In the region, it is easier to do than in Moscow. Our stock was written about by the top of Yandex in 13 hours after starting. For this purpose, 510 portals (at weekends 23) have to publish your release. In Moscow, you need from 50 mass media.
If you get to the top of Yandex news, be considered that it is the very juice of explosive PR. Only after that you will be able to understand whether you need it or not.
I warn you, be careful. Not a generation of people depends on the needle of popularity. And it is not important if it is effective or not a man with a brand become media dependent in the news at any cost! Well, it is better for me, like for the PR specialist I have more clients. But you, hold on there!
Before you read the book, it will not be unnecessary to remind you that you have to be well-informed in PR. For this purpose, I recommend reading the following books and watching these films recommended. This is a photo of the reverse side of my business card:
Explosive PR actions
Fake with confirmation
Newsjacking-oglaska-pr.ru
Mini-drama
A virus video
A street performance
A media virus
The stream of events in your profit
Top 15 books about explosive PR and not only
1. Alexander Mitta The cinema between the hell and the paradise
2. Oleg Matveichev Ears wags by the donkey. Sum of political technologies
3. Viktor Pelevin S.N.U.F.F. and The pineapple water for a beautiful woman
4. Jack Trout, Al Ries The marketing wars
5. John Fouls The Magi
6. Umberto Eco Baudolino
7. Sergey Fayer The methods of strategies and tactics of the pre-election struggle
8. Tonino Benaquista The saga
9. Larry Banchart The American Character
10. Evgeniy Gilbo The post-industrial conversion and the world war
11. Douglas Rushkoff Media virus
12. Cristopher Buckley The green men
13. Roman Maslennikov The promotion of the super firm
14. 99 laws of explosive PR
15. 99 short reviews of the books about PR
Look through more at the site kremlin-pr.ru
Reviews
Hello to those of you who love free things! Roman Maslennikov has a unique present for those who want to work with PR; now you can sit quietly, do nothing, and still make tons of money. You do not need to think about or create PR-actions, or worry about how to make these actions reality. You can take Maslennikovs book, find your section, choose the appropriate action, and do it. Maslennikov kills the market for PR specialists.
The book is best for those who have a small business and cannot afford to hire a PR specialist. Its also great for those who have no money for the advertisement company but who need new clients. Either way, you can promote your business all the same.
Another example is when you have millions of projects. You had better not risk hiring experienced PR specialists. Journalists are predatory crocodiles, and they can eat you before you understand something is wrong.