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«As a certain maximum of saturation of the need for this good is reached, its usefulness for the buyer begins to decrease. This is because each additional unit of subsequent purchases of this good brings the consumer relatively less satisfaction than the previous ones»
For example, for a person without a car, the marginal utility of the first car purchase is higher than the second, the second is higher than the third. The tenth car may stop pleasing at all, and you will want a helicopter. Now you need to get new pleasures. Even more status, love, admiration, and so on. Its difficult to get them, we cant stop wanting them, and the modern world promises that a quick result is possible. Even they offer to learn English in 2 hours. Therefore, we are looking for our destiny to realize our super talent and potential. This is really very important. Especially when a person does not know, does not notice and does not look for his potential. Because he doesnt want to, cant, or doesnt know how
«The biggest misfortune in life is a mismatch with ones own potential»
Yuri BykovBut there is no ministry of talents in heaven, where a person sits and distributes abilities. There is no such thing as putting human embryos in front of them and saying: you will be a driver, you will be a musician, you are a born manager, you are a designer, you are a CEO, and you will transfer turtles across the road in Australia. Only you wont know about it right away. You will search for your vocation for years, buy courses and marathons. All healthy people are biologically equal, but they develop differently, in different conditions, with different resources and their own solutions. Peoples values are formed over a long period of time. If you do something, then you like it. If you like something, then you do it and improve. Not for profit, but for pleasure. Time passes, and you become a pro. Other people look at you and think, this is a genius, this is a pro, I would like that. Often in such situations they talk about the 10,000 rule. It says that in any field you can become an expert in 10,000 hours of practice. Violinist students participated in this study. Those of them who spent 10,000 hours on practice, became world stars. This is how they prove that you are not born genius, but become one. But in this context, the study is not entirely appropriate. I have no doubt that a person will become a pro in any business if he spends 5 years practicing it. Only a person should have the desire to spend so much time doing it. Then there will be natural motivation and enthusiasm. Someone will say that he knows how to do something well, but he doesnt like doing it. Someone doesnt know what they like. This is totally fine, only few people know that.
«And today, not everyone can see tomorrow. Rather, not only everyone can see, not everyone can do it»
V. KlitschkoWe need to experiment and rely on values. For example, Im good at getting on well with people. I could be great selling bricks or vegetables on the market. But I dont like this job, I dont want to waste time on it. No matter what mountains of gold the skill of 10,000 hours spent on it promises. You need to look for a job or hobby in what you really like. Perhaps not straight away. Any related or similar activity will do. The main thing is to fulfill your desires. If your desires are fulfilled, then your values will be satisfied. And the puzzle will work out. Do not confuse it with a pretentious expression: just do what you like, and there will be success. For example, I like football in addition to music. I am young, but I will not build a football career anymore. At the age of 33, football players are already finishing their careers. How do I do what I like? I can create a football website, open a school, organize competitions, create a startup or sell sporting goods. All this is an activity that I would enjoy. I always thought I was lucky because I always knew what I wanted. But in fact, I only thought so. The desire to share knowledge in education or solve the problems of companies in consulting was a discovery for me. Moreover, I didnt like education before, and complex problems scared me. Therefore, I made a conclusion for myself. First you need to understand your values and start trying everything one by one. If you try correctly, then desires will quickly make themselves felt, even if you do not fully understand your values and first try things randomly.
The problem is that there are other peoples values that confuse us. Society demonstrates and imposes other peoples values on us. For example, the values of prestige and status. For the status, you need expensive clothes, a car and a bought place in a queue for a new iPhone, so that everyone can see what a rich person you are. But if this is the case, then why does Warren Buffett drive a cheap car and have breakfast in McDonalds, even though he is a billionaire? Something doesnt end up here. But for him, status and prestige are not his values. Watch a documentary about him and you will understand everything. You can read Mark Mansons «The Subtle Art of Indifference». This will help to start a fight with other peoples values. At least, it will reduce the weight of some familiar, but useless values. Today we live in a society where people dont want to be happy, they want to be happier than others. For everyone to watch and admire. The conveyor of show-offs works at the speed of light, and it is very difficult to stop it. In such a culture, there is no time to analyze your values or look for an emotional response in your activities. Even if you wish, it is difficult to stop and make a conscious analysis. This is how we get people who take out a loan for an iPhone for 1,800 $ instead of training, which can change their lives. Dont do that. I hope this chapter becomes a speed bump for your thoughts to slow down and analyze the basic values.
«A person can go beyond his own limits only by relying on his own true nature, and not on ambitions and artificial goals»
Frederick PerlsHow to analyze your values?
The process is not easy. Not everyone can immediately catch the tendency for an emotional response from actions or thoughts about them. There are courses and books on the topic of finding your talents. They will help you delve into the topic and find new ways to get to the basic values and desires. Below there is a list of questions that will help you activate the necessary reasoning about your values.
1. Remember the moments when you were happy and experienced positive emotions. What was it about?
2. Remember when you were passionate about something that you lost control of time.
3. Remember when you did something during fatigue or in very uncomfortable conditions. What was that? Why did you find the strength?
4. What successes, deeds, results do you consider your achievements? What are you most proud of?
5. From what deeds, events or communication do you experience a surge of energy?
6. What do you not get tired of? What can you do at any time?
7. What kind of job or profession do you like? Why?
8. What is the most important thing for you in life? What are the principles of your life?
9. What does your ideal day and life look like? Where do you live, with whom, where do you work, what do you do in your free time?
10. What things do you want to have? Why do you need them? What needs are being covered?
11. What do you do in your free time? Why this one? Why do you value a hobby, and what does it give you?
12. What kind of business would you open? What value would you like to bring to customers?
13. In what field would you like to become an expert? For what?
14. What do you pay attention to when choosing a place of work? What prompted you to choose this profession and this field?
15. What goals do you want to achieve in the near future?