Chesalov Alexander - The fourth industrial revolution glossarium: over 1500 of the hottest terms you will use to create the future. Textbook стр 18.

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Conversion Rate Optimization (CRO) refers to the editing of a web page with the aim of improving the conversion rate of the page. CRO is usually an inevitable form of business development for consumer online stores, since even the smallest enhancement in the conversion rate has a direct impact on sales281.


Convolution is the process of filtering. A filter (or equivalently: a kernel or a template) is shifted over an input image. The pixels of the output image are the summed product of the values in the filter pixels and the corresponding values in the underlying image282.


Convolutional neural network (CNN) is a type of neural network that identifies and interprets images.


Cookie is a file or segment of data that identifies a unique user over time and across interactions with a website, sent by the web server through a browser, stored on a users hard drive, and sent back to the server each time the browser requests a web page283.


Corelet programming environment is a scalable environment that allows programmers to set the functional behavior of a neural network by adjusting its parameters and communication characteristics.


Correlation analysis is a statistical data processing method that measures the strength of the relationship between two or more variables. Thus, it determines whether there is a connection between the phenomena and how strong the connection between these phenomena is.


Correlation is a statistical relationship between two or more random variables.


Cost-benefit analysis is a way of assessing the impact of a program or a measure by weighing the advantages (benefits) against the disadvantages (costs)284.


Cost-effectiveness analysis  analysis that calculates and compares the costs and effects of two or more interventions, allowing to establish priorities among them285.


Costs of Distance Education are the main cost variables such as technological infrastructure and educational processes that influence the achievement of the goals set by educational institutions providing distance education services286.


Counterparty  a party to a civil law contract to which the owner of information constituting a trade secret has transferred this information.


Critical information infrastructure is objects of critical information infrastructure, as well as telecommunication networks used to organize the interaction of such objects.


Critical information infrastructure objects  information systems and information and telecommunication networks of state bodies, as well as information systems, information and telecommunication networks and automated process control systems operating in the defense industry, in the field of healthcare, transport, communications, in the credit and financial sector, energy, fuel, nuclear, rocket and space, mining, metallurgical and chemical industries.


Critical information infrastructure of the Russian Federation is a set of critical information infrastructure objects, as well as telecommunication networks used to organize the interaction of critical information infrastructure objects with each other.


Cross-border health care means health care provided or prescribed in a Member State other than the Member State of affiliation (i.e. Member State competent to give authorization to receive treatment outside the Member State of residence)287.


Cross-border information exchange means the process of sending and receiving information across legislative boundaries using interoperable systems in order to read and further process this information in a meaningful way288.


Cross-border transfer of personal data  transfer of personal data to the territory of a foreign state to the authority of a foreign state, a foreign individual or a foreign legal entity.


Cross-Cutting Concern impacts an entire system and may also affect multiple architectural viewpoints289.


Cross-Cutting Function is one that can be applied across multiple functional architectural domains to address cross-cutting concerns290.


Cross-sectional study in survey research is a study in which data from particular subjects are obtained only once. Contrast with longitudinal studies, in which a panel of individuals is interviewed repeatedly over a period of time. Note that questions in a cross-sectional study can apply to previous time periods291.


Crowdfunding is a way of raising money to finance projects and businesses. It enables fundraisers to collect money from a large number of people via online platforms292.


Crowdsourcing is the practice of getting ideas or help on a project from a large number of people, usually through the Internet293.


CRUD  Create, Read, Update, Delete. Used to describe access rights for data294.


Cryogenic freezing (cryonics, human cryopreservation) is a technology of preserving in a state of deep cooling (using liquid nitrogen) the head or body of a person after his death with the intention to revive them in the future.


Cryptocurrency broadly defined, is virtual or digital money that takes the form of tokens or «coins.» Though some cryptocurrencies have ventured into the physical world with credit cards or other projects, the large majority remain entirely intangible295.


Cryptocurrency exchange, or a digital currency exchange (DCE) is a business that allows customers to trade cryptocurrencies or digital currencies for other assets, such as conventional fiat money or other digital currencies. Exchanges may accept credit card payments, wire transfers or other forms of payment in exchange for digital currencies or cryptocurrencies. A cryptocurrency exchange can be a market maker that typically takes the bidask spreads as a transaction commission for is service or, as a matching platform, simply charges fees296.


Cryptography  the mathematical science that deals with transforming data to render its meaning unintelligible (i.e., to hide its semantic content), prevent its undetected alteration, or prevent its unauthorized use. If the transformation is reversible, cryptography also deals with restoring encrypted data to intelligible form. Also, Cryptography exemplifies the means, principles, and mechanisms for data transformation to hide information to prevent its undetected modification or unauthorized use297,298.


Current procedural terminology (CPT) code are a uniform medical code set maintained and copyrighted by the American medical association and used to describe medical, surgical and diagnostic services299.


Customer Data Integration is an approach to managing multiple records containing information about an organizations customers. In this approach, instead of combining all information into a single repository, a combination of technologies, processes and services are used to align information in multiple repositories300.


Customer Experience (CX) is the sum of encounters experienced by a customer in various digital and traditional media. In the digital era, the significance of ensuring a positive customer experience is highlighted since the buyer may come across an organization in various contexts. Encounters are provided by web pages, newspapers, radio, television and social media channels, among others. An organization should aim at providing a consistent customer experience through these encounters, to ensure the desired outcome (for example, a purchase or a recommendation)301.

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